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Social Media Optimization

Every broken link preview your team shares is a click going to someone else.

Open LinkedIn. Paste one of your URLs. If the preview loads blank, or generic, or ugly — you've been bleeding clicks for months. Every sales email your team sends. Every post your founder publishes. Every Slack mention, every referral share. Each one a warm introduction that looked cold.

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Fixed-price audit. Findings yours to keep. First 30-minute call is free.

Every link your team shares is a sales tool.

Your sales rep sends a proposal link in an email. Your founder posts to LinkedIn. Your engineer drops a case study into a Slack channel. A reporter references you on X. Every single one of those moments is a micro-conversion. Someone's reputation is on the line behind that link.

When the preview renders correctly — branded, crisp, quotable — you look like a company that has its act together. The click-through happens. The conversation starts.

When the preview renders broken — blank image, placeholder title, missing description — you look like a company that doesn't pay attention. Click-through tanks. The reader scrolls past. The deal evaporates before you ever knew it was on the table.

You don't need a social media manager. You need this fixed.

Most agencies will try to sell you a content calendar. That's a different problem. The problem you actually have is that every share of every piece of content you already publish is leaking clicks because the preview is broken.

Fix the plumbing first. Then if you want to hire someone to post more often, go ahead — at least now every post they send will look premium.

This is a bounded engineering project. It has a clear start, a clear finish, and a clear measurable outcome. Most clients see the CTR lift within a month of the fix shipping.

How we do it

Six technical pillars. Applied site-wide.

Every page gets its own preview

Not just the homepage. Every blog post, every service page, every product page, every location — correct og:title, og:description, og:url, og:image, og:type. At site scale. Automated so it stays right as your site grows.

Twitter cards shipped correctly

summary_large_image cards with proper dimensions, fallback handling, creator attribution. Mastodon and Bluesky equivalents where you care. X in-tweet embeds via oEmbed.

OG images that look designed, not rendered

1200×630 branded cards for your flagship pages. Template-based generation for high-volume content (blog, catalog, news). Platform-specific variants for LinkedIn's 1.91:1 vs Pinterest's 2:3 where it matters.

Schema and previews in sync

Structured data that matches the preview. Article schema with author, publish date, article type. Product schema with price and availability. LinkedIn and Slack display information from both — if they disagree, you look broken.

oEmbed for platforms that need it

Notion, Slack with API access, X in-tweet embeds — all query oEmbed endpoints for richer previews. Most sites don't ship one. Yours will.

Fast enough that previews actually render

Platform preview bots have hard timeouts. Slow pages just fail to unfurl. We optimize specifically for the preview request path so your link never becomes a bare URL because the bot gave up.

What you get

Deliverables you can screenshot.

Every platform, every preview, validated and proven.

Full site preview audit

Every page, every major surface. LinkedIn, Facebook, Twitter/X, Slack, iMessage, WhatsApp, Discord, Bluesky, Mastodon, and AI chat apps. Every broken preview logged with the fix.

Metadata framework in your codebase

Template design, per-page override rules, dynamic generation for high-volume content. Shipped as code in your repo. Maintains itself as your site grows.

Schema aligned with previews

JSON-LD that matches what LinkedIn and Slack display. Article, Product, Breadcrumb, Organization — cross-referenced so every platform sees consistent information.

OG image production

Designed 1200×630 cards for your flagship pages. Template library for your blog, product catalog, or service grid. Dimensional variants where platforms diverge.

Preview validation across every platform

Validated on LinkedIn Post Inspector, Facebook Sharing Debugger, Twitter Card Validator, Slack preview, iMessage, WhatsApp. Screenshots before and after.

CTR tracking wired up

Social-originated traffic tracked by platform and content. Monthly report showing the lift. You can see the before-and-after in your actual analytics.

The engagement

Six phases. Bounded scope.

  1. 1

    Audit

    We crawl your site and test every major preview surface. Every broken preview logged. Prioritized remediation plan delivered.

  2. 2

    Strategy

    We design the site-wide metadata framework. Template vs bespoke OG images. Platform-specific overrides. Agreed before anyone writes code.

  3. 3

    Implementation

    Metadata shipped, schema shipped, oEmbed shipped, images shipped. Pull requests against your repo, code reviewed, deployed.

  4. 4

    Validation

    Every major preview surface re-tested. Caches force-refreshed on LinkedIn, Facebook, Slack. Screenshots captured. Proof you can hold.

  5. 5

    Measurement

    Tracking plumbed. Baseline recorded. Now we can show you what social traffic is actually doing, platform by platform, page by page.

  6. 6

    Iterate

    Monthly audit. Per-post optimization when your team publishes. Quarterly strategic review — because platform preview rules change, and we keep up so you don't have to.

Straight answers

The questions prospects ask.

Isn't this just adding some tags? Why do I need a service for it?
Individual tags are simple. Thousands of pages with correctly distinct metadata at site scale is not. Every platform has its own quirks — LinkedIn's cache is aggressive, Facebook is strict about image dimensions, Slack has unfurl timeouts, AI chat apps have their own preview rules. Getting it right once on the homepage is easy. Getting it right across every blog post, every product page, every service page, every location — and keeping it right as your site changes — is the job.
How bad are my current link previews?
Probably worse than you think. Paste your own URL into LinkedIn right now and see what renders. Blank image? Generic title pulled from your URL? Missing description? You're losing clicks every time anyone shares that link. And your team shares it a lot — in sales emails, in LinkedIn posts, in Slack channels, in proposal replies. Every broken preview is a warm introduction that looks cold.
This is marketing stuff. Why engineers?
Because it's not marketing work — it's metadata engineering. Open Graph, Twitter cards, oEmbed, schema alignment, response-time tuning for preview bots, dynamic OG image generation, platform-specific overrides — every piece is a code change. Marketing agencies outsource it to developers anyway; you skip the middle layer.
Do you manage my social accounts?
No. That's a different service and a different kind of firm. We fix the technical layer so that when your team (or an agency) posts your links, the previews are beautiful and the click-through is high. You bring the posting; we make sure the links work.
What about AI chat apps? Do links preview there too?
Yes, and it's the fastest-growing preview surface. ChatGPT, Claude, Perplexity, and Gemini all embed link previews with varying sophistication. Some honor your Open Graph tags; others extract their own summaries. This overlaps with our GEO work — the same structured data that makes a page citable by an LLM helps the preview render correctly when an AI agent shares your link.
How do I know it's working?
LinkedIn Post Inspector, Facebook Sharing Debugger, and Twitter Card Validator all expose exactly what's rendering. We run them across your full site before and after. You see the before-and-after. Then we wire up tracking on social-originated traffic so you can see the CTR lift in GA4.
How long does this take?
For a small site (under 100 pages): weeks. Mid-market (hundreds to low thousands of pages): a couple months. Enterprise (large catalogs, dynamic content): scoped after the audit. Every engagement starts with a fixed-price audit so you know the number before you commit.
What does it cost?
Fixed-price audit first. Implementation scoped from audit findings — the number depends on your page count, your image strategy (designed vs template-generated), and your platform quirks. Scoping call is free.

Other ways we make you visible

Open Graph Implementation

Per-page OG images, oEmbed, preview validation — sub-specialty.

Get cited by AI

ChatGPT, Claude, Perplexity — be the answer.

Rank #1 on Google

SEO that compounds for years.

Ship the platform

Senior engineering in your team, shipping code.

Stop leaking clicks.

Every week you wait, more of your content gets shared with broken previews. That's clicks your competitors are getting instead of you. Audit first. Know the scope. Decide.

Book Your Audit