GEO for B2B SaaS

Your buyers shortlist in AI now. Be on the list.

The SaaS evaluation used to start on G2. Now it starts in ChatGPT. 'Best CRM for mid-market.' 'Top DevOps platforms 2026.' 'Alternatives to Salesforce.' The AI names four, maybe five products. Those are the shortlist. If yours isn't named, you're not in the deal — no matter how many G2 reviews you have.

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Fixed-price audit. Findings yours to keep. First 30-minute call is free.

SaaS buying just fundamentally changed

The traditional SaaS funnel — search for category, land on G2, read reviews, request demo — is getting skipped. Buyers now ask the AI first. The AI names a handful of products. The buyer evaluates those products. The rest never get a conversation.

This is especially brutal for comparison queries. 'Top X for Y', 'alternatives to Z', 'X vs Y'. If the AI isn't naming you in those, your entire category-capture strategy is broken. The G2 profile you invested in doesn't matter if the AI never points the buyer there.

The firms shipping GEO work now are getting entrenched as the default citations for their categories. The firms that wait will spend the next three years fighting to dislodge them.

Our approach

Map the exact prompts your buyers use

'Best CRM for mid-market', 'top DevOps platforms', 'alternatives to [competitor]'. 30-60 prompts tiered by buyer stage: category overview, comparison, transactional. We baseline every one.

Product schema that AI can parse

Complete SoftwareApplication + Product + Service + Review schema. AggregateRating pulled from verified third-party review sites. Offer schema where your pricing is public. The AI understands what your product is and who it's for.

Authority graph the AI trusts

G2 profile claimed and optimized, Capterra, TrustRadius, GetApp, Product Hunt, Crunchbase, Wikidata where applicable. Cross-linked via sameAs so the AI resolves your product identity across the SaaS directory ecosystem.

Comparison content that captures intent

Alternatives pages. vs-pages. Category overview pieces. Structured so the AI can cite your differentiation directly without having to rewrite it.

Integration and ecosystem coverage

Pages for every major integration — Salesforce, HubSpot, Slack, Jira, Stripe — with proper schema so the AI connects your product to the platforms your buyers already run.

Citation tracking by buyer stage

Informational queries (category learning), comparison queries (versus competitors), transactional queries (pricing, trial, demo) — tracked separately so we see which stages are converting.

Frequently asked questions

How is SaaS GEO different from regular GEO?

Query types and directory authorities. SaaS buyers ask comparison-heavy questions where directory authority (G2, Capterra, TrustRadius) carries heavy weight. Schema types are different: SoftwareApplication, Product, Review, AggregateRating. Authority composition is different too — G2 profile completeness matters more than generic business directories.

What if we're pre-revenue?

You can ship the infrastructure now. Schema, llms.txt, authority-graph foundations — they compound as you enter market. The things that require review volume (G2 visibility, Capterra rankings) wait for post-launch. But the foundation is built pre-launch so when you go live, you're already set up to be cited.

How long until we show up in ChatGPT for our category?

Informational queries ('what is X') can show citation lift in weeks to months. Comparison queries with incumbents take longer. Transactional queries depend heavily on directory maturity. We set expectations tier by tier on the first call.

What does it cost?

Fixed-price audit specifically scoped for your SaaS category — we baseline your current AI-visibility across your target prompts. Implementation scoped from findings. Scoping call is free.

Own your category. While you still can.

Fixed-price GEO audit scoped for your SaaS category. Current citation baseline. Plan for the next 90 days.

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